In the United Kingdom, 2012 is cited by the British press as a bike boom period, fuelled by the successes of the Tour de France and the Olympic Games by its cyclists.
His son is the British cyclist, four-time Olympic champion and 2012 Tour de France winner Bradley Wiggins.
The song serves as the soundtrack to ITV's UEFA Euro 2012 coverage, British Eurosport's 2012 Tour de France coverage, the theme song to BP's advertising campaign for the 2012 Summer Olympics and features on the soundtrack of British film Victim.
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On 17 July 2012, Fränk Schleck was removed from the 2012 Tour de France by the team during the second rest day after his A-sample returned traces of Xipamide.