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The song, prior to its release, met with acclaim; it was Marsha Shandur's (Xfm) and Steve Lamacq's (6 Music) "Single Of The Week" for 4–10 June 2007, as well as Vernon Kay's "Weekend Anthem" for 9–10 June 2007, on BBC Radio 1.
On 25 June 2009 the song Amateur Hour was involved in a stunt when UK magician and mentalist Mark Cairns predicted that radio personality George Lamb would choose the Sparks song in a free choice from a list of 100 tracks that had been recently played on Lambs BBC 6 Music show.
'We Began' enjoyed extensive press coverage at both a regional and national level with repeated airplay across BBC Radio 1, BBC Radio 2 and 6 Music complemented by the support of media heavyweights such as The Scotsman, BBC Radio Scotland, Central FM and Absolute Radio.
His most recent projects include series 4 of Listen Against; a Christmas special for BBC 6 Music featuring Steve Lamacq, Greg Davies, and Suede; and Britain Unzipped for BBC Three.