In the mid 2000s, he became host for the RAI production of Affari Tuoi, the Italian version of the show Deal or No Deal, then he presented other programs for the first channel, such as The Singing Bee (in Italian Chi fermerà la musica).
He had his first unsuccessful TV sitcom, Rai Uno's Cotti e mangiati ("Cooked and Eaten"), and presented Affari Tuoi (the Italian Deal or No Deal) from 2006 until June 6, 2008, where his unique humour and profound thoughts proved popular with viewers and contestants alike.