Self magazine's first annual issue for National Breast Cancer Awareness Month came after an April 1991 lunch at the 21 Club, at which Lauder discussed ideas for articles about breast cancer with her friend Alexandra Penney, who was then serving as editor of Self.
Lauder's first foray into breast cancer awareness was through an initiative by herself and Alexandra Penney, former editor of SELF magazine, to make the pink ribbon an international symbol of breast cancer awareness.
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