Edun Live is a sister brand of Edun Apparel Ltd, or EDUN, the clothing label founded in 2005 by U2 singer Bono, his wife, Ali Hewson, and clothing designer Rogan Gregory, a 1995 Miami graduate.
Muhammad Ali | Hyder Ali | Muhammad Ali Jinnah | Ali | Muhammad Ali of Egypt | Zulfikar Ali Bhutto | Ali Akbar Khan | Tariq Ali | Saif Ali Khan | Asif Ali Zardari | Ali Shariati | Ali Abdullah Saleh | Ali Mohammed Ghedi | Ali Khamenei | Ali Pasha | Ali G Indahouse | Nusrat Fateh Ali Khan | Husayn ibn Ali | Hasan ibn Ali | Ali Imam | Michael Nazir-Ali | Laila Ali | Jebel Ali | Ali Baba | Zine El Abidine Ben Ali | Wajid Ali Shah | Shakir Ali | Mohammed Hussein Ali | Ayaan Hirsi Ali | Ali Ryerson |
Good friend Ali Hewson (wife of U2 frontman Bono) is the inspiration, investor and ‘muse’ of the brand and supermodels Christy Turlington and Helena Christensen are keen devotees.
In May 2009 EDUN, the global fashion brand of Ali Hewson and her husband, U2 singer Bono, appointed Sharon Wauchob as the new creative director.