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The episode received a 2.4 rating and was watched by a total of 5.43 million people, this made it the most watched show on Animation Domination that night beating American Dad!, Bob's Burgers and Family Guy.
"The Unbearable Like-Likeness of Gene" was first broadcast on December 9, 2012, as part of Fox's Animation Domination programming block, and was preceded by the premiere of the The Simpsons episode "The Day the Earth Stood Cool" and was followed by the premiere of the Family Guy episode "Friends Without Benefits."