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In 1994, Marx worked as a reporter for the Melbourne tabloid newspaper The Truth, before being employed by Australian Consolidated Press as a senior writer for men's titles such as The Picture and Ralph.
Wooldridge has worked in executive roles with a number of companies including consultants McKinsey & Company in New York and London, Australian Consolidated Press and Publishing and Broadcasting Limited in Sydney.
PBL originated with Australian Consolidated Press (ACP), established by media magnate Frank Packer, who inherited the media interests of his father Robert Packer, who died in 1934.