The award was instituted in 1951 and is named after William McClelland, a former Victorian Football League (now AFL) player and administrator and member of the Australian Football Hall of Fame.
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Notable players from the Riverina include: Australian Football Hall of Fame Legend Haydn Bunton, Sr. (Albury), who was the first player born in New South Wales to win the Brownlow Medal and the Sandover Medal, in 1931 and 1938 respectively; Shane Crawford (Finley), became the second player from New South Wales to the win the Brownlow in 1999; and Wayne Carey (Wagga Wagga), won the Leigh Matthews Trophy twice in the 1990s.
Also representing South Australia in interstate football and Australia in the International Rules Series, Ricciuto was inducted into the Australian Football Hall of Fame in 2011, and the South Australian Football Hall of Fame in 2012.
Living at Undalya in the mid-to-late 19th century were the ancestors of Australian Football Hall Of Fame footballer Neil Kerley.