Canada | Liberal Party of Canada | Prime Minister of Canada | Progressive Conservative Party of Canada | Governor General of Canada | Conservative Party of Canada | Government of Canada | Upper Canada | Order of Canada | National Film Board of Canada | Supreme Court of Canada | Canada men's national soccer team | Air Canada | Canada Reads | Lower Canada | Trans-Canada Highway | Provinces and territories of Canada | New Democratic Party (Canada) | National Ballet of Canada | Canada East | Royal Society of Canada | O Canada | Bell Canada | National Gallery of Canada | Senate of Canada | Royal Military College of Canada | electoral district (Canada) | Reform Party of Canada | Hockey Night in Canada | Anglican Church of Canada |
An aggressive advertising campaign by BBDO Canada featuring famous hockey players such as Mark Messier and Eric Lindros launched the "new" brand in 1997, and within eighteen months Lay's was selling twice as much product as it had been with the Hostess name.