X-Nico

unusual facts about Barry Becher



Ginsu

Ed Valenti and Barry Becher repeated the advertising formula with other products such as the Miracle Slicer, Royal Durasteel mixing bowls, Vacufresh storage containers, the “Chainge” Adjustable Necklace, and Armourcote Cookware.

James J. Cooney

His mentors were direct marketing pioneers Ed Valenti, Barry Becher and Arthur Schiff whom he began working with directly out of college in 1981.


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