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"Superior" was a claim by George Brough of his bike's superiority over all other motorcycles, including the original Brough Motorcycles manufactured by his father, William E. Brough.
In modern times, Iver Johnson motorcycles are as rare and collectible as any of the products of the myriad other early short-lived American motorcycle manufacturers that existed during the early days of the technology, such as Holley or Henderson, or even from British/European manufacturers like The Scott Motorcycle Company or Brough Motorcycles or Daimler-Maybach or Hildebrand & Wolfmüller.