It was established in 1988 by David B. Goodstein (publisher of The Advocate) and Bruce Voeller (an early leader of the National Gay Task Force).
Bruce Springsteen | Bruce Lee | Bruce Willis | Bruce Dickinson | Bruce Cockburn | Bruce Campbell | Lenny Bruce | Bruce Sterling | Bruce Forsyth | Robert the Bruce | Bruce Beresford | Bruce | Bruce Weber | Bruce Weber (photographer) | James Bruce | Jack Bruce | Bruce Broughton | Bruce Brown | Bruce Nesmith | Bruce Li | Bruce Greenwood | Bruce Kent | Bruce Babbitt | Nigel Bruce | Bruce Grobbelaar | Bruce Dern | Bruce Chatwin | Bruce Baum | Bruce Andrews | Thomas Bruce, 7th Earl of Elgin |