The stadium is named after the regional / national cable company, Bright House Networks, whose local head end center is located just to the south of the stadium.
A head end gathers all the information from the local cable networks and movie channels and then feeds the information into the system.
With Lowe, Velarde launched specialist Interactive Television agency Head End (possibly a pun on the television broadcast term HeadEnd) also in 1988, which produced the first Interactive Television commercials for Tesco and Unilever.
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