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Switch was inaugurated by the Chairman of Cadbury, Mr. C. Y. Pal; he described it as ‘an example of the power of an innovative idea’.
The company's founder, Peter Albany Bell, used ideas derived from the Cadbury factory in Bournville United Kingdom, to incorporate superior working conditions and amenities for employees.
The Nest worked with a diverse range of major clients including Selfridges, British Airways, MFI Retail, Sainsbury’s, Cadbury plc, W H Smith and Currys as well as smaller companies such as The Eden Project, Neal’s Yard Remedies and Miller Harris.
The Trust has successfully campaigned to change the food industry, convincing Cadbury to change the eggs it uses in its Crème Eggs from battery to free range eggs and Hellmanns to use only free-range eggs in its mayonnaise.
Using his own paintings of children, flowers and holiday scenes Richard Cadbury, the son of the founder of Cadbury's, introduced such designs to his chocolate boxes in the late 19th century.
However, Robinson’s uncredited work appeared also in commercial advertisement campaigns for industrial clients like Cadbury, Orange Mobile, T-Mobile and Procter & Gamble.
Wilks maintains a portfolio of several national and local product endorsements and in the past has featured in TV and press advertisements for Holden cars and Cadbury chocolates.
Originally an employee with the Cadbury confectionery firm in Birmingham, he was first engaged by Warwickshire as a professional in 1904 but played only irregularly for over half a decade owing to the presence of Lilley behind the stumps.
However, with the acquisition of RC Cola by Cadbury Schweppes plc in 2000 and subsequent folding of company operations into Dr Pepper/Seven Up, Inc., bottlers have gradually discontinued bottling Upper 10 in favor of the similar, more popular and non-caffeinated 7 Up (which is also owned by Dr Pepper Snapple Group).