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Beginning on September 21, 1988, the Americans for Bush arm of the National Security Political Action Committee (NSPAC), under the auspices of Floyd Brown, began running a campaign ad entitled "Weekend Passes", using the Horton case to attack Dukakis.
Coalition campaign advertising ahead of the 2007 election identified Tripodi—along with Treasurer Michael Costa and Planning Minister Frank Sartor—as one of the government's least popular.
Since arriving back in San Diego the show has become more mellow due to Esparza's embrace of Christianity, with a billboards campaign advertising his contrasts labeling him both an addict and a Christian.