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It supplied beer of an in Copenhagen hitherto unknown quality, which was not to be surpassed until Carlsberg-founder J. C. Jacobsen a hundred years later moved his brewery to the Valby site and introduced industrialised and scientific production methods.
The working group was initially launched with nine member companies – Carlsberg Breweries, Cathay Pacific, eBay, Hilton Worldwide, Johnson & Johnson, L’Oréal, Mondelēz International, Mars, Inc. and The Walt Disney Company.