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The company sponsored the Carquest Bowl (now Champs Sports Bowl) from 1994–1997, 3-time IHRA Drag Racing Top Fuel Champion Paul Romine from 1997–2004 and from 2001-2004 was associated with the No. 2 Team ASE NASCAR Craftsman Truck driven by Scott Riggs and Jason Leffler.
Since 2000, he has worked with Florida Citrus Sports, a not-for-profit organization in Orlando, Fla., that produces sports events such as the Capital One Bowl and Champs Sports Bowl.
Following Miami's loss to Wisconsin in the Champs Sports Bowl, defensive lineman Allen Bailey, wide receiver Leonard Hankerson, and offensive lineman Orlando Franklin announced they would be returning for their senior seasons despite being considered possible candidates to enter the 2010 NFL Draft.