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Also in 2006, in the documentary Race To Dakar, Charley Boorman, Matt Hall and Simon Pavey used helmet cams to document their participation the 2006 Lisbon/Dakar rally.
In 2007 Jeff ghosted Long Way Down, the account of a motorcycle trip from John O Groats to Cape Town, by Ewan McGregor and Charley Boorman, which subsequently won Best Non Fiction Book of the Year at the 2008 Galaxy British Book Awards.
Ewan McGregor and Charley Boorman, whose long-distance riding has been featured in the books and TV series Long Way Round and Long Way Down.
Subsequent traverses by motorcycle include Simon Milward in 2001 and also Ewan McGregor and Charley Boorman's round-the-world motorcycle journey in 2004, made into a television series, book and DVD, all named Long Way Round.
He has been featured in the music video for Nickelback's "Rockstar", and also in the television programs Long Way Round starring Ewan McGregor and Charley Boorman and on King of The Hill in Season 10, Episode 10 titled Hank Fixes Everything.
He gained recognition when he first trained Ewan McGregor and Charley Boorman in off-road motorcycle riding for the TV series Long Way Round and then trained Boorman again to race off-road and compete in the Dakar Rally in 2006 for the TV series Race to Dakar.
The song "Coming Down" was featured on the Long Way Round soundtrack, a documentary detailing the journey of Ewan McGregor and Charley Boorman from London to New York on motorcycles.
English explorer Charley Boorman visited Ujung Lero as part the televisions series Right to the Edge: Sydney to Tokyo By Any Means in 2009.
Current UNICEF UK Ambassadors and high profile supporters include David Beckham, Martin Bell OBE, Orlando Bloom, Charley Boorman, Sir Alex Ferguson, Ralph Fiennes, Ryan Giggs, Ewan McGregor, Jemima Khan, Sir Roger Moore, James Nesbitt, Vanessa Redgrave and Robbie Williams.