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It was created by Portland Mavericks left-handed pitcher Rob Nelson, and pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by former New York Yankee All-Star Jim Bouton, a Maverick teammate of Nelson's, as a fun alternative to the unhealthy tobacco-chewing habit common among ballplayers in the 1970s.
Sorg and Auer soon sold their share of the business and immediately formed another company, P. J. Sorg Tobacco Co., to manufacture cut filler and plug tobacco.