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In 2000, after AT&T had left the Cellular One group and Southwestern Bell and Bell South had left in order to become Cingular Wireless, Indigo finally changed its name from Cellular One of Tioga to Indigo Wireless.
He played Greg Grunberg's nephew in NBC's Grand Union sitcom pilot in 2005 and has appeared in several national commercials, including Wendy's restaurants, Yahoo!, Cingular Wireless, Simon Malls, Dairy Queen, and most recently, Honda.
Carried in the United States by Cingular Wireless, Metro PCS, and Cricket Communications, and carried in Canada by Rogers Wireless, it superseded the earlier Motorola ROKR E1, which was withdrawn from the market due to lackluster sales.