In an interview with Comic Book Resources, Kirkman explained that although the later images were deliberately farcical, the campaign was intended to announce a six-issue miniseries spinning out of Invincible.
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In July 2010, Brevoort and fellow Marvel editor Axel Alonso began a weekly column on Comic Book Resources called "Marvel T&A", a new installment of which appears every Friday, along with Joe Quesada's "Cup O' Joe" column.