According to the Consumer Federation of America and the National Consumer Law Center, RALs are controversial because, like payday loans and title loans, RALs are high-profit, low-risk loans marketed toward the working poor.
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A 2006 study by the NCLC and the Consumer Federation of America found that "Based upon the prices for RALs in 2006, a consumer can expect to pay about $100 in
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Its official partners include: ACORN, California Reinvestment Coalition, Center for Responsible Lending, CFED, Community Reinvestment Association – North Carolina, Consumer Federation of America, Consumers Union, Demos, National Association of Consumer Advocates, National Consumer Law Center, NEDAP, United Professionals, PIRG, Public Citizen and the Woodstock Institute.