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Due to her popularity, Prim has become a front row fixture at New York Fashion Week, sitting front row at shows such as VPL, Nicole Miller, Rad Hourani, Cynthia Steffe, Charlotte Ronson, Moncler, Ohne Titel, Custo Barcelona, Betsey Johnson, Bill Blass, The Blonds, and so on.
These include campaign for some of the most popular fashion brands such us Armani Jeans, Custo Barcelona, Dior Homme, Sergio K, Diesel Underwear, American Eagle, Iceberg, Armani Exchange, Ermanno Scervino, Emporio Armani, and Antony Morato.
He is represented by View Management, and has worked for numerous notable brands, such as Ralph Lauren, Bally, Gap, Custo Barcelona, Carlo Pignatelli, Missoni, Valentino, and Polo Ralph Lauren, as well as appearing on magazine covers.