While a student at the University of California, Berkeley, Lofland lived with Unification Church missionary Young Oon Kim and a small group of American church members and studied their activities in trying to promote their beliefs and win new members for their church.
His study of the Italian apocalyptic cult, Gruppo del Rosario, formed the basis of his 1996 book, Se il mondo non finisce: Quando la profezia non si avvera.
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