By 1967, the company had diversified into other areas, and in 1968, the company was merged with the Elgin Watch Company to form Elgin National Industries.
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The company makes and distributes its own surfer brand (Freestyle) and also licenses brands from Kenneth Cole, Tommy Bahama, Betsey Johnson, BCBG, Ted Baker, Mexx, Speedo, Elgin, Thomas Kinkade and Mudd Jeans.
With the success of the Elgin National Watch Company and the Gail Borden Condensing Company, Elgin became a prosperous manufacturing town by the late 1860s.
The Elgin National Watch Company and Gail Borden Condensed Milk factories dramatically increased the local population by providing jobs.