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The company was first to the Enterprise 2.0 software market with releases dating back to 1999 and a commercial market launch in 2002 when Traction TeamPage Version 2.8 was the first platform to be called an Enterprise Weblog in a review by Jon Udell of InfoWorld.
Carl Frappaolo and Dan Keldsen defined Enterprise 2.0 in a report written for Association for Information and Image Management (AIIM) as "a system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise".