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The song More was included in the soundtrack of Electronic Arts' game FIFA 08 and was featured in an ANZ Bank advertisement in Australia.
Although popular enough for numerous installments, This Is Football has always trailed in sales to EA's FIFA series and Konami's International Superstar Soccer and Pro Evolution Soccer series, although it has been suggested that this is due to the much larger marketing spend on "FIFA" and "Pro-Evo".
In the Mexican Spanish version of the EA Sports FIFA games, he is nicknamed "Mago" ("magician"), to replace "El Divino".