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In LIFWG's infancy, women from all over Nassau County and Suffolk County met at home gatherings, at bi-county general meetings and in work-based focus groups to identify the most pressing issues affecting women and girls in the local communities.
Its flagship full-service Market Research division, SIS International Custom Research, conducts custom Qualitative Market Research & Quantitative Market Research, Emerging Markets Research, Business Intelligence, Competitive Intelligence, Focus Groups, Strategic Planning and Political Polling.
Alan Cooper, in his book "The inmates are running the asylum", suggests that although focus groups might be effective in many industries, they should not be relied upon in the software industry.