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Boyer has portrayed Bayman in DOA: Dead or Alive and promoted the steel products company Orcon, as Orcon's "Man of Steel", featuring Orcon's trackside promotional efforts at V8 Supercars events where Orcon has been a sponsor of race teams, Larkham Motor Sport, WPS Racing and Ford Performance Racing.
However, for the 2011 race, the international reputation rule was slightly relaxed because of the 2011 IZOD IndyCar World Championship tragedy where Holden Racing Team co-driver Dan Wheldon was killed and Ford Performance Racing co-driver Will Power was injured in the 15-car crash.