Go to work on an egg - advertising campaign from the 1950s directed by Len Fulford.
He did a considerable amount of advertising work in this era; probably the best remembered campaign he worked on was "Go to work on an egg".
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Slogans used by the board included "Go to work on an egg", introduced in 1957 in a £12 million advertising campaign and turned into a series of television advertisements starring Tony Hancock and also featuring Patricia Hayes and Pat Coombs that ran for six years from 1965 to 1971.