Over the course of 2010 and early 2011, the two creative directors of Blackfield were split over two musical projects; Steven Wilson wrote and recorded his second solo studio album, Grace for Drowning, and as a result, Aviv Geffen would take more creative control over Blackfield's third studio album, Welcome to My DNA.
Almost all of the songs were written by Geffen, as Wilson had been working on his second solo album, Grace for Drowning, at the same time.
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This radical departure in style is similar to what Opeth and Steven Wilson did in Heritage and Grace For Drowning respectively, both of which were released in the same year as Orange.