Hongik University, a university in Seoul, South Korea, known as Hongdae for short
James lives in Seoul, South Korea, was a professor at Hongik University in the Visual Communication Design Department and is currently a designer at Samsung Electronics.
The first venue, located between Hongik University and Sinchon, was an obscure basement venue described as the size of a "good-sized living room".
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In February, Soul Company held a Valentine's Day concert entitled "My Funny Valentine" at Rollinghall in the Hongdae area (near Hongik University), featuring performances by Kebee, UMC, Junggigo (aka Cubic), and Swings.