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It was created in June 2007 by founder Ben Relles and debuted its presence on the internet in the music video "I Got a Crush...on Obama", starring Amber Lee "Obama Girl" Ettinger and created by
The concept was the brainchild of 32-year-old advertising executive Ben Relles.
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The video was produced by BarelyPolitical.com, was lip-synched for the video by actress and model Amber Lee Ettinger, and Leah Kauffman (of "My Box in a Box" fame) provided the vocals.
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Relles, Ettinger and Kauffman appeared on many television news programs.