She was the management supervisor on the award-winning “I Love New York” campaign at Wells, Rich, Greene and for over ten years she was SVP, Director of Advertising and Community Affairs at Smith Barney, part of Citigroup.
Mathis immediately took his game to a new level, flashing an "I ♥ NY" shirt after scoring goals and breaking the MLS record by scoring five goals in a game against the Dallas Burn on August 26, 2000.
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2012 saw the launch of I LOVE NY for Earth Day as a celebration of the environmental movement and New York’s dedication to it.
Political cartoonist Michel Kichka satirized Citibank in his 1982 poster "And I Love New York." The lettering above the entrance to a New York City branch read "Citibang." Meanwhile, a stocking-wearing bank robber exits and fires shots at NYPD officers responding to the robbery.
The mixtape was hosted by Tiffany 'New York' Pollard of the VH+1 flavor of love and I love New York television series.