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In his book, he credits learning "the art of leadership and relationship building" from J. W. Marriott, Jr., William Shaw, Al Le Faivre, Paul Reed, Bill Tiefel, Sergeant James, his Sigma Alpha Epsilon fraternity brothers at Boston University, and the many individuals he served beside in the U.S. Army.
Past keynote speakers have included Virginia Governor Tim Kaine, Chairman & CEO of Marriott International, Bill Marriott and U.S. Senators Jeff Bingaman, Orrin Hatch, Kay Bailey Hutchison and Mel Martinez.
Robert Crandall discussed his success with Yield Management with J. W. "Bill" Marriott, Jr., CEO of Marriott International.
On November 30, 2011, J. W. "Bill" Marriott, Jr. and his wife Donna hosted Brazilian Ambassador to the United States Mauro Vieira, with L. Tom Perry of the Quorum of the Twelve Apostles presiding.