On August 24, 2012, Internet Brands filed a lawsuit in Los Angeles County Superior Court against Wikitravel administrator Ryan Holliday and Wikipedia administrator James Heilman involving claims of trademark infringement and unfair business practices.
In September 2012, Internet Brands filed a lawsuit against one Wikitravel administrator, Ryan Holliday, and one Wikipedia administrator, James Heilman, accusing them of trademark breach and commercial misconduct in the proposals affecting that site, with the defendants and Wikimedia rejecting the case as an example of a SLAPP lawsuit—one that is undertaken without plausible legal grounds for the primary purpose of deterring, overwhelming, or frustrating people engaged in fully lawful actions.
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James Heilman, an emergency room physician involved in the debate, compared it to the publication of the eye test chart: though people are likewise free to memorize the eye chart before an eye test, its general usefulness as a diagnostic tool for eyesight has not diminished.