In 2004 as part of the BBC's Top Gear motoring programme, Jeremy Clarkson drove a Land Rover Discovery 3 from sea level to the top of Cnoc an Fhreiceadain.
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A stable situation existed from thereon, with new models such as the Discovery debuting in 1989, and the Freelander in 1998 - which finally made use of the old SD1 assembly hall.