Though the name's use the first year or two of its popularity can probably be attributed to Sonny Sandoval's daughter, the further spread of Nevaeh’s popularity since is in large part an Internet phenomenon.
The clip was created by Rafael Sans, a theology student at Oral Roberts University and become an Internet phenomenon both among the band's hardcore fan base and throughout the online blogging community.
"You're with me, leather" or YWML as it is also known, is a phrase popular with sports website Deadspin, its readers and fellow sports bloggers, and has grown into an Internet phenomenon.
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The website, initially only an internet phenomenon of limited scope, received attention from major media outlets such as the BBC, The Independent and newspapers as far away as Norway.