The brand was synonymous with French bicycle racing from the 1960s through the mid-1980s, sponsoring riders such as Jacques Anquetil (1963–1965), Lucien Van Impe (1974–1976), Bernard Hinault (1975–1983), Laurent Fignon (1982–1988), and Greg LeMond (1981–1984).
For the 2012 World Cup Masters Race in the Austrian market town of St. Johann in Tirol, Stradalli announced that Peter Schoonjans, the winner of the 2006 GP Lucien Van Impe road race, would ride a Stradalli Trebisacce Red-Pro for the event.
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