MTV India and other T.V. channels played Jackson's music videos months before the concert which created mass hysteria and anticipation in the public for the concerts and Jackson's visit to India.
Magnasound was also one of the first Indian labels to concentrate on music videos, taking advantage of the new MTV India channel.
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Prior to joining CNBC TV18, she has worked as a reporter and producer with the BBC World Service and MTV India.
Mehul has also done commercial and print work for Dell, Comerica Bank, The Texas State Lottery, Chuck E. Cheese, Nokia, MTV India, J. C. Penney, and Motorola.
MTV What the Hack! - is a TV show on MTV India co-hosted by VJ Jose & Ankit Fadia