By 1993, Mary Bucholtz, a linguist at the University of California, Santa Barbara collated materials from an urban high school (Mt. Eden High School) in the Bay Area, and found that hella was "used among Bay Area (and more specifically Hayward) youth of all racial, ethnic, and socio-economic backgrounds and both genders." "Hella" remains part of the dialect of Northern California, where it has grown in popularity.
She is well known for her contributions to research on language and identity within sociocultural linguistics, and especially the tactics of intersubjectivity framework developed with Mary Bucholtz.
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