For example, in his book Brand Sense (Kogan Page, 2005) Martin Lindstrom quotes extensive word association research carried out by Millward Brown demonstrating the strong link between the words “magic” and “kingdom” and Disney.
A global analysis of a 10-year growth study involving 50,000 brands was conducted in partnership with Millward Brown Optimor and the UCLA Anderson School of Management.
The OCC produces its charts by gathering and combining sales data from retailers through market researchers Millward Brown.
Brown University | James Brown | Gordon Brown | Chris Brown | Brown | Brown v. Board of Education | Jerry Brown | Mack Brown | Chris Brown (American entertainer) | Little, Brown and Company | Joe E. Brown | Chris Brown (American singer) | Charlie Brown | Joe E. Brown (comedian) | Ian Brown | Scott Brown | Sawyer Brown | Ray Brown (musician) | Pete Brown | Dan Brown | Savoy Brown | John Y. Brown, Jr. | John Seely Brown | Jim Brown | Ray Brown | Buster Brown | Bruce Brown | Willie Brown | Ruth Brown | Jim Ed Brown |