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It was in the wake of the Milly Dowler phone hacking allegations that a significant number of people, including former deputy prime minister John Prescott and other politicians, began to seriously question whether the takeover of BSkyB by News Corporation ought to be blocked.
The term came to prominence during the News International phone hacking scandal, in which it was alleged (and in some cases proved in court) that the British tabloid newspaper the News of the World had been involved in the interception of voicemail messages of the British Royal Family, other public figures, and the murdered schoolgirl Milly Dowler.