The game was placed in NCAA Football video games as a "College Classic", challenging players to recreate the ending.
Brutus appears in the NCAA Football series and NCAA March Madness series of video games as a mascot and has his own mascot team.
On May 6, 2009, Keller filed a lawsuit against EA Sports and the NCAA in an attempt to recover damages for the likenesses of college athletes being used in the NCAA Football and NCAA Basketball series.
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He is the second cover athlete in the NCAA Football series that went undrafted the next year, along with Nebraska QB Tommie Frazier.