The leading proponents of the theory are Anna Wierzbicka at Warsaw University and later at the Australian National University who originated the theory in the early 1970s (Wierzbicka 1972), and Cliff Goddard at Australia's Griffith University (Goddard & Wierzbicka 1994, 2002).
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A modern variant of this approach can be found in the Natural Semantic Metalanguage of Wierzbicka and associates.