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While not in the traditional center of Piper, the general area is home to the Schlitterbahn Vacation Village a 370-acre (1.5 km2) resort and waterpark, Cabela's, Nebraska Furniture Mart encompassing a total of 1.1 million sq.
The company largely markets its products in its own stores, those of fellow Berkshire Hathaway subsidiary Nebraska Furniture Mart, and via mail order catalog.