Speaking of what they termed "social change campaigns", Kotler and Ned Roberto introduced the subject by writing, "A social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept, modify, or abandon certain ideas, attitudes, practices or behavior."
The school also has one of the world's top marketing professors, Ned Roberto.
Ned Beatty | Roberto Cavalli | Roberto Rossellini | Roberto Carlos | Ned Rorem | Ned Kelly | Roberto Durán | Roberto Clemente | Roberto Bolaño | Ned Nickerson | Roberto Faenza | Roberto Calvi | Roberto Matta | Roberto Alagna | Roberto Carlos (singer) | NED University of Engineering and Technology | Ned's Declassified School Survival Guide | Roberto Mancini | Roberto Carlos (footballer) | Roberto Baggio | Ned's Newt | Ned Sherrin | Roberto Moreno | Roberto Longhi | Roberto Formigoni | Roberto Di Matteo | Roberto De Vicenzo | Roberto D'Alimonte | Roberto Benigni | Ned Washington |