The awards were co-founded by the New Zealand Broadcasting Corporation (NZBC) and soap powder manufacturer Reckitt & Colman, with the awards named after Reckitt & Colman's anti-dandruff shampoo, Loxene.
New Zealand | American Broadcasting Company | Fox Broadcasting Company | Canadian Broadcasting Corporation | Australian Broadcasting Corporation | Oracle Corporation | International Finance Corporation | Hamilton, New Zealand | Chevron Corporation | Digital Equipment Corporation | New Zealand national rugby union team | News Corporation | Lockheed Corporation | New Zealand Māori rugby league team | corporation | Trinity Broadcasting Network | Zealand | Hearst Corporation | Digital Audio Broadcasting | Scholastic Corporation | Northrop Corporation | Broadcasting | New Zealand National Party | New Zealand Māori | Munhwa Broadcasting Corporation | New Zealand Labour Party | Nelson, New Zealand | Gibson Guitar Corporation | CBS Corporation | Special Broadcasting Service |
It replaced the monopoly New Zealand Broadcasting Corporation with two competing publicly owned television channels, Television One, and Television Two (later called South Pacific Television) a corporation to manage public radio, Radio New Zealand, and a new Broadcasting Council.