In 2008 a television advert was launched featuring people dancing using treadmills similar to OK Go's music video for the 2006 song "Here It Goes Again".
Hundreds of famous and yet-to-be-famous acts such as Buckethead, Buckcherry and OK Go have played this highly favorable venue.
Live bands also feature in the main room, in 2006 OK Go, The Fratellis and The Cutaway appeared.
They have opened for OK GO and played gigs with Ted Leo and the Pharmacists and as Ted Leo stated on Har Mar Superstar's Earwolf podcast that their song "Look A Dollar" is his favorite song.
The album features 14 brand new tracks exclusive to the soundtrack including Adele and The Raconteurs, The All-American Rejects, N*E*R*D featuring Santigold, JET, Anberlin, Mutemath, Owl City, OK Go and Parachute, all set for placement in 90210 episodes during the 2009–2010 season.