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The network was launched on March 4, 2005, from the site of Gallagher-Iba Arena on the Oklahoma State University campus in Stillwater, Oklahoma.
After seeing Eaton ride a horse in the 1923 Armistice Day parade in Stillwater, Oklahoma with Cowgirl "SPO" Phillips and Cowpoke "Real Deal" Rieger, a group of Oklahoma A&M College (now Oklahoma State University) students decided that Eaton's "Pistol Pete" would be a suitable mascot for the school.